Showroom Virtual

The #1 Tool to Sell Real Estate Developments

Sell your project before it's built with a realistic, navigable 3D experience — we create everything custom for you.

Showroom Virtual de Urbania — navegación 3D de un desarrollo inmobiliario

We're a PropTech building a product ecosystem for real estate. The Virtual Showroom is our flagship — available today.

Trusted by leading developers across Latin America
See how
The Urbania ecosystem

A PropTech with a product suite

We build technology for the entire real estate cycle. The Virtual Showroom is our flagship, available today — the rest of the ecosystem is on the way.

Available

Virtual Showroom

The navigable 3D showroom to sell real estate developments before they're built. Our flagship product, used by the region's top developers.

Explore the Showroom
Coming soon

Tasador IA

Automatic real-estate appraisal powered by AI: estimate a property's value in seconds, backed by live market data.

Coming soon

Urbania360

Immersive 360° tours and walkthroughs of projects — explore every space as if you were really there.

Coming soon

Splaty

Photorealistic 3D capture with Gaussian Splatting: scan real spaces with an unprecedented level of detail.

Coming soon

Marketplace

A property portal and marketplace connecting demand with our clients' developments.

Coming soon

Urbania Realty

Our own real estate brokerage, powered by the full technology of the Urbania ecosystem.

Coming soon

Urbania Hotels

Technology, showrooms and digital experiences for hotel developments and hospitality projects.

Your project, digitized

A Custom Virtual Showroom

Turn visitors into buyers with a virtual showroom that works on any device — no apps, no downloads.

Showroom Platform

Explore the entire development through a menu of sections. From a single link — no apps, no downloads.

Showroom Platform

Real-Time Availability

Update the availability and price of every unit quickly and easily from your Client Panel.

Real-Time Availability

Photorealistic Renders

Our Content Team turns plans and ideas into renders that are ready to sell your development.

Photorealistic Renders

Unit Finder

A dedicated section that lets clients find the ideal unit using dozens of customizable filters.

Unit Finder

Showcase the Amenities

A dedicated section to discover and tour the project's amenities through renders and 360° tours.

Showcase the Amenities

Night Mode

Change the exterior lighting and switch between day, sunset and night versions for a realistic presentation.

Night Mode

And everything else your showroom needs to close the sale

  • 360° Project Tours We build 360° walkthroughs that let your clients explore the whole project end to end.
  • Floor-by-Floor Navigation Move through each building floor by floor until you find the unit you're after — intuitively.
  • Furnished 3D Floor Plans Our Content Team creates realistic floor plans that place the project in its context — for both floors and units.
  • Location & Points of Interest Show the location alongside nearby points of interest — schools, clubs, attractions and more.
  • Realistic Transitions We add transitions and videos that make navigating the project immersive and memorable.
  • Construction Progress Upload photos and videos of construction progress over time to keep clients informed and build trust.
  • Lead Capture Through contact forms, WhatsApp buttons and the business's social channels — tailored to your strategy.
  • Downloadable Spec Sheets Download a PDF spec sheet for any unit, or share it instantly with an automatic QR code.
  • Swap Finishes A section to compare units and their finishes, materials and furnishings across two extra styles.
  • Show the Views With drone surveys we can show the views from each balcony or height you want your clients to see.
  • Quick Financing A section to present the project's financing options and avoid repetitive questions.
  • Company Track Record Showcase your delivered and landmark projects in a dedicated tab inside the showroom to build trust.
See Urbania in action

An immersive experience

Take a tour of a few of the showrooms we've built for our clients and see the level of detail.

Try it live

Step into the showroom in real time

Not a video — the Virtual Showroom, running live. Navigate the development, open units and check availability in real time, exactly like your clients do.

1791 Units delivered
+122k m² built
Live Real-time availability
Explore the live showroom
Manage your showroom

Your Client Panel

Tailored solutions to optimize, innovate and sell.

  • Update Information Change availability and prices, upload videos and files, and stay in control of your Virtual Showroom from a single panel.
  • Metrics & Analytics Key data on how people interact with your project — most-viewed units, time on screen and heatmaps.
  • Dedicated Broker Links Create a link for each company marketing the project to keep prospects and metrics from mixing.
  • Built-in CRM Work your prospects in a CRM we built right into the client panel — simple to use.
  • Request Your Own Integration Need a specific feature? We build it for you.
  • Links for Agencies / Brokers If more than one company markets the development, each can have its own showroom link.
Your Client Panel
They already use Urbania3d.app

Trusted by satisfied clients

We rolled out Urbania's Virtual Showroom and had them create all the visual content for our Brigos Palermo and Brigos Recoleta projects.
Beltran Briones Grupo Briones
The cutting edge of architectural visualization in Latin America. A tool every real estate developer should have to support the sale of each project.
Lucas Salim CEO, Grupo Proaco
We chose Urbania to present and sell Link Diamond, our upcoming 150-unit, 35-floor development in Puerto Madero.
Rodrigo Fernández Prieto CEO, Fernández Prieto & Asoc.
We worked with Urbania to build the Virtual Showroom for Palmera Golf and launched it at the Model Unit unveiling event.
Marketing Team Grupo Portland
We use Urbania's Showroom both for our own developments and the ones we market as a brokerage.
Gabriel S. CEO, Notable Codwell B.
We rolled out Urbania's Showroom for our first mixed-use development.
Ramiro F. CEO, Asset
Together with Urbania we collaborated on Brothers Developers' Nice Delta project, creating the content for the Virtual Showroom.
Pablo Pschepiurca Partner, AISENSON Arquitectos
A Platform Built to Sell

It's not about showing your project — it's about selling it.

Fewer Repeat Questions

Your sales team works with real-time information and your prospects see clear, centralized details. No more dozens of loose files.

More Trust = More Sales

A premium showroom projects trust and credibility from the very first glance. And striking visual experiences lift your conversion rate.

Simple, Effective and Accessible

No apps, no downloads. Urbania gives you a powerful, intuitive tool to stand out in pre-sales — without relying on complicated technology.

Plans & Pricing

Choose the experience that fits your project best

Lite Edition

Faster, more accessible delivery

We reuse part of your content to speed up delivery.

  • Virtual Showroom platform
  • We reuse part of your content
  • Client Panel included
Get a Quote

License Only

A tailored experience

Ideal if you already have your own content team.

  • Showroom platform license
  • Ideal if you have a content team
  • Client Panel included
Get a Quote
Who We Are

Technology applied to Real Estate

At Urbania we help real estate developers sell their projects faster and more easily with technology applied to Real Estate.

Have a quick question?

Send us a WhatsApp here
FAQ

Still on the fence? Take a look at our most frequent questions.

How is Urbania different from other providers?

Urbania isn't just a render — it's a complete sales platform. We create all the 3D content from scratch, package it into a navigable showroom with no downloads, and connect it to a Client Panel with CRM, metrics and real-time availability. One tool, end to end.

Can I use the Showroom on my website or social media?

Yes. The Showroom lives on its own link that you can share anywhere: your website, WhatsApp, social media or a QR code. No apps, no downloads, accessible from any device.

What kinds of projects are ideal for Urbania's Showroom?

We work with developments of every kind: single- or multi-tower buildings, towers over 30 floors, land subdivisions and master-planned communities, housing, hotels, offices and industrial or commercial projects. If it's in pre-sales, we make the most of it.

What do I need to provide to get started?

Your plans, a base render or the project documentation are enough to begin. Our Content Team handles the rest: renders, 3D floor plans, 360° tours and getting the showroom dialed in.

Is Urbania just a virtual showroom?

No. Beyond the showroom, you get a Client Panel to manage availability and prices, a built-in CRM to work your prospects, interaction metrics and dedicated links for each broker or agency.

What kind of content can the platform generate?

Photorealistic renders, furnished 3D floor plans, 360° tours, floor-by-floor walkthroughs, construction progress, drone-surveyed views, PDF spec sheets and finish comparisons. All inside the same showroom.

What's the benefit of centralizing all marketing in one system?

Your sales team and your prospects always work with up-to-date, centralized information. Fewer repeat questions, fewer loose files, and a premium experience that builds trust and speeds up the buying decision.

What happens when construction is finished?

The Showroom stays yours. You can add it to your Company Track Record tab to showcase delivered projects, build trust with new clients and reuse the content in your next developments.

Let's start

Let's Talk About Your Next Project

Fill out our form to see how our Virtual Showroom can accelerate your sales.